ONLINE SURVEY RECRUITMENT
The respondents you need.
The data you can trust.
Need people to complete your online survey? We recruit targeted respondents for quantitative research — from broad consumer audiences to tightly defined and specialist groups.
50k
Surveys Completed Annually
94
NPS Score
20
Years in business
MORE THAN A LINK TO A PANEL
Online recruitment built around your research question
Getting survey responses is easy. Getting the right survey responses is where the work starts.
We look at who you need to hear from, how tightly the audience is defined, where they can realistically be found and what controls are needed to deliver a useful sample. That might mean broad consumer recruitment, carefully managed quotas, targeted sourcing or a blended approach for lower-incidence groups.
WHAT WE CAN SUPPORT
From straightforward samples to more demanding briefs
01
Consumer surveys
Recruitment by age, region, household profile, behaviours, attitudes and other relevant criteria.
04
Quota-led studies
Recruitment managed against agreed sample cells and demographic or behavioural quotas.
02
B2B audiences
Decision-makers, professionals, job roles, sectors and organisational characteristics.
05
Customer research
Recruiting from supplied customer lists or supporting wider customer feedback programmes.
03
Targeted & niche groups
Lower-incidence respondents who need more than broad panel targeting.
06
Multi-market studies
Online recruitment as part of wider UK or international fieldwork programmes.
Trusted By
SAMPLE QUALITY MATTERS
A completed survey is only useful if you trust who completed it
Speed and volume matter, but not at the expense of confidence in the sample. We build appropriate checks into recruitment and fieldwork so the resulting data has a stronger foundation.
✓ Eligibility screening
Respondents checked against the criteria that matter to your study.
✓ Quota control
Active management of sample composition throughout fieldwork.
✓ Response quality
Practical controls to identify poor-quality or unsuitable responses.
✓ Human oversight
Fieldwork monitored rather than simply switched on and left running.
What our clients are saying
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Project Manager, Sheffield Museums Trust
Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
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Sourcing Manager, Nestle UK
It was great working with Viewpoint on the project. I felt the relationship was very positive with mutual trust. They were able to provide their expertise, whilst also responding to our specific requests. The work was of a high quality and we are now looking to use the results as we develop our local York based approach to community impact.
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Customer Services Manager At Kier Group
Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
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Marketing Manager at Gripple UK & Ireland
It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
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Customer Care at EQUANS
I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
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Sheffield Council Housing Planning & Performance Manager
We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
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Business Intelligence Officer, Norwich City Council
They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
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Senior Research Fellow, Sheffield Hallam University
Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
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Governance Manager, All Together Money
The dashboard went down really well with the Board and was a great tool to aid discussion in the strategy meeting. It is a fabulous piece of work that adds so much to what we have done before and makes the data we have so much easier to view.
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Regional Director at AECOM
Viewpoint’s team were incredibly responsive. It was clear from the outset that they genuinely cared about the work and delivering a high-quality outcome. We quickly formed a strong partnership, and they were consistently easy to work with throughout the project, always meeting the agreed timescales. Honestly, it’s hard to suggest any improvements — we just wish more of our contractors and sub-consultants were like them..
NEED SOMETHING MORE SPECIFIC?
Not every audience fits neatly into an online panel
For lower-incidence or harder-to-find respondents, online survey recruitment can be combined with other sourcing routes. That's where Viewpoint's broader fieldwork capability becomes useful.
HOW IT WORKS
A clear route from brief to completed sample
Define the audience
Tell us the sample size, targeting criteria, quotas, timings and survey requirements.
Plan recruitment
We assess feasibility and identify the most appropriate sourcing approach.
Recruit & manage
Fieldwork is launched and actively managed against your targets.
Deliver the sample
You get the respondent volume and composition agreed for the project.
THE QUESTION WE START WITH
“Who do you actually need to hear from?”
Not “how many panel completes can we sell you?” Understanding the audience first helps determine the right recruitment route, realistic incidence, sample controls and fieldwork plan.
Professional standards you can trust
PLANNING AN ONLINE SURVEY?
Tell us who you need to hear from.
Send us your target audience, sample size, quotas and timings. We'll help you work out a practical recruitment approach.