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Viewpoint - Giving your customers a voice
Services
NPS Net Promoter Score
Tenant Satisfaction Measures (TSMs)
Customer Effort Score
Customer Satisfaction (CSAT)
Why us
Carbon Reduction Plan
Social Impact Reports
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Viewpoint Research CIC,   Units 12 & 13, 53 Mowbray Street   Sheffield, S3 8EN   United Kingdom   0114 273 9208 info@viewpoint-research.co.uk

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From our blog

Featured
How to Make Sense of Open-Ended Survey Responses
9 November 2026
How to Make Sense of Open-Ended Survey Responses
9 November 2026

A practical guide to grouping written survey responses, reporting how often themes come up, and turning comments into changes your team can test.

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9 November 2026
How to Compare Survey Results Over Time
2 November 2026
How to Compare Survey Results Over Time
2 November 2026

Before describing a change in survey scores as an improvement, check what you’re comparing. Explore practical checks for question wording, respondents, methods, timing and interpretation.

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2 November 2026
How to Write a Survey Invitation That Encourages People to Take Part
26 October 2026
How to Write a Survey Invitation That Encourages People to Take Part
26 October 2026

A clear survey invitation helps people understand who is asking, why their feedback matters and what taking part involves. Explore practical tips for wording, time estimates and reminders.

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26 October 2026
Open and Closed Survey Questions: How to Use Both Effectively
19 October 2026
Open and Closed Survey Questions: How to Use Both Effectively
19 October 2026

Learn when to use open and closed survey questions, how to combine ratings with comments, and how to give respondents answer options that fit their experiences.

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19 October 2026

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