Customer Satisfaction (CSAT)
Customer Satisfaction (CSAT) is a key metric that measures how satisfied customers are with a company's products or services. Typically gauged through surveys asking customers to rate their satisfaction on a scale from 1 to 5, CSAT provides direct feedback on specific interactions or overall experience. High CSAT scores indicate positive customer experiences, helping businesses identify strengths and areas needing improvement to enhance customer loyalty.
Customer Satisfaction (CSAT) is a vital metric similar to Net Promoter Score (NPS), with key differences that make it uniquely valuable. Unlike NPS, which measures overall customer loyalty, CSAT focuses on specific elements of your business. This precision allows you to gather targeted feedback on important areas, providing actionable insights to improve specific sections of your operations and enhance overall customer satisfaction.
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