Qualitative participant recruitment
The right participants.
Properly screened.
Ready to take part.
We recruit high-quality participants for focus groups, in-depth interviews, ethnographies and other qualitative research — from straightforward profiles to complex and hard-to-reach audiences.
50k
Surveys Completed Annually
94
NPS Score
20
Years in business
Trusted By
The challenge
Finding the right qualitative participants isn’t always easy
Recruiting for qualitative research can be time-consuming and unpredictable - especially when you need specific or hard-to-reach audiences. Poor recruitment means no-shows, wasted moderator time and insight that doesn’t hit the mark.
Our approach
A hands-on, tailored approach to participant recruitment
We take time to understand your objectives and recruitment criteria, then use the right mix of methods to find suitable people. Every participant is carefully screened, fully briefed and supported to help fieldwork run smoothly.
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Wide-reaching sources
Online, telephone, databases, referrals and offline recruitment.
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Thorough screening
In-depth checks designed around your exact criteria.
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Reliable attendance
Confirmation, reminders and participant management.
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Experienced recruiters
A friendly, professional team who know how to engage people.
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Quality focused
Clear processes, careful checks and contingency planning.
Who we recruit
From everyday consumers to specialist and hard-to-reach audiences
We can recruit participants for a wide range of qualitative projects, including:
Consumer and lifestyle research
Ethnic minority and multicultural groups
B2B and professional audiences
People with disabilities or additional needs
Patients and healthcare professionals
Low-income and vulnerable audiences
Young people and students
Niche and specialist professional groups
Parents, families and carers
Other hard-to-reach audiences
Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
Project Manager, Sheffield Museums Trust
How it works
A simple, reliable process
Tell us what you need
We identify the decisions you need to make, the audience you need to hear from and what success looks like.
We recruit and screen
We put the proposition in front of the right people using surveys, interviews, groups or a mixed approach.
We manage the details
We analyse what is driving interest, hesitation and preference, not just whether people say yes or no.
You get the right people
Participants turn up informed, prepared and ready to contribute.
Why choose Viewpoint?
A recruitment partner you can rely on
Proven experience
Recruitment expertise across a broad range of audiences and methodologies.
People first
Participants are treated with respect, with clear communication throughout.
Flexible and responsive
We tailor our approach to the project and work comfortably to tight timescales.
Quality built in
Robust screening and practical contingency planning from the outset.
What our clients are saying
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Project Manager, Sheffield Museums Trust
Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
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Sourcing Manager, Nestle UK
It was great working with Viewpoint on the project. I felt the relationship was very positive with mutual trust. They were able to provide their expertise, whilst also responding to our specific requests. The work was of a high quality and we are now looking to use the results as we develop our local York based approach to community impact.
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Customer Services Manager At Kier Group
Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
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Marketing Manager at Gripple UK & Ireland
It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
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Customer Care at EQUANS
I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
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Sheffield Council Housing Planning & Performance Manager
We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
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Business Intelligence Officer, Norwich City Council
They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
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Senior Research Fellow, Sheffield Hallam University
Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
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Governance Manager, All Together Money
The dashboard went down really well with the Board and was a great tool to aid discussion in the strategy meeting. It is a fabulous piece of work that adds so much to what we have done before and makes the data we have so much easier to view.
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Regional Director at AECOM
Viewpoint’s team were incredibly responsive. It was clear from the outset that they genuinely cared about the work and delivering a high-quality outcome. We quickly formed a strong partnership, and they were consistently easy to work with throughout the project, always meeting the agreed timescales. Honestly, it’s hard to suggest any improvements — we just wish more of our contractors and sub-consultants were like them..
Professional standards you can trust
Ready to get started?
Tell us who you need to reach
Talk to us about your project and we’ll explore the best way to recruit the participants you need.