FACE-TO-FACE FIELDWORK

Research that goes where your audience is.

From street and venue intercepts to community and location-based research, we put experienced fieldworkers in the places where real conversations happen.

Tell us where you need to be →

50k

Surveys Completed Annually

94 NPS Score

20

Years in business

Trusted By

WHEN PLACE MATTERS

Sometimes the best way to understand people is to meet them there

Not every audience is best reached through a panel, inbox or telephone list. Face-to-face fieldwork lets research happen in the places connected to the people, behaviour or experience you're studying.

We can support targeted interviewing and recruitment in public spaces, venues, communities and other agreed locations — planned around the audience, geography, timings and research objective.

OUT IN THE FIELD

Different places. Different people. One carefully managed fieldwork plan.

01

Street & intercept

Approaching relevant respondents in agreed public or high-footfall locations.

02

Community settings

Research rooted in local places and communities.

03

Venues & events

Fieldwork around specific venues, visitor experiences and activities.

04

Target geographies

Interviewing focused on defined towns, regions or catchment areas.

FROM BRIEF TO BOOTS ON THE GROUND

Fieldwork designed around the location

01　Choose the right locations

Where are the people you need actually likely to be?

02　Plan the fieldwork window

Days and times can materially affect who you reach.

03　Brief the team

Clear screening, quotas, approach and project context.

04　Manage live delivery

Progress and practical issues monitored during fieldwork.

THE PEOPLE REPRESENT YOUR RESEARCH

Professional fieldworkers make the difference

In face-to-face research, the interviewer is the research experience. How people are approached, screened and spoken to affects participation and the quality of what comes back.

✓　Clear interviewer brief
Audience, purpose, questionnaire and screening requirements.

✓　Consistent approach
Agreed recruitment and interviewing procedures.

✓　Quota awareness
Teams know which respondent groups are still required.

✓　Human judgement
Experienced fieldworkers handle the realities of live research.

What our clients are saying

Project Manager, Sheffield Museums Trust

Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
Sourcing Manager, Nestle UK

It was great working with Viewpoint on the project. I felt the relationship was very positive with mutual trust. They were able to provide their expertise, whilst also responding to our specific requests. The work was of a high quality and we are now looking to use the results as we develop our local York based approach to community impact.
Customer Services Manager At Kier Group

Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
Marketing Manager at Gripple UK & Ireland

It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
Customer Care at EQUANS

I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
Sheffield Council Housing Planning & Performance Manager

We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
Business Intelligence Officer, Norwich City Council

They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
Senior Research Fellow, Sheffield Hallam University

Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
Governance Manager, All Together Money

The dashboard went down really well with the Board and was a great tool to aid discussion in the strategy meeting. It is a fabulous piece of work that adds so much to what we have done before and makes the data we have so much easier to view.
Regional Director at AECOM

Viewpoint’s team were incredibly responsive. It was clear from the outset that they genuinely cared about the work and delivering a high-quality outcome. We quickly formed a strong partnership, and they were consistently easy to work with throughout the project, always meeting the agreed timescales. Honestly, it’s hard to suggest any improvements — we just wish more of our contractors and sub-consultants were like them..