Pre-launch market research

Test your idea before you invest in it.

Independent research that helps you understand demand, audience reaction, pricing and messaging before you launch a new product, service or initiative.

Test products, services, programmes and new ideas
Understand what your audience wants and what may hold them back
Turn feedback into clear decisions before committing budget

Get a quote

See what we can test

50k

Surveys Completed Annually

94 NPS Score

20

Years in business

Trusted By

Find out what works before you go live.

We can test the parts of your proposition that will make the biggest difference to launch success.

New Products

Test appeal, relevance, features and likely demand before committing to production or a full launch.

Pricing

Explore price expectations, perceived value and sensitivity before setting your final offer.

New Services

Understand customer need, expectations and likely uptake before investing in a new service.

Customer Communications

Check whether your communications are clear, persuasive and understood in the way you intend.

Branding & Messaging

See which names, propositions, messages and creative routes resonate most strongly with your audience.

Pilots & Programmes

Evaluate an early-stage pilot or programme and identify what should change before wider rollout.

Research that answers the questions behind the launch.

The methodology comes second. We start with the decisions you need to make.

Is there genuine demand?

Understand need, interest and likelihood to use or buy.

Does the proposition make sense?

Find out what people understand, value and question about the offer.

Is the price right?

Explore perceived value and how pricing affects appeal or willingness to engage.

Who is most interested?

Identify the audiences, customer groups or stakeholders most receptive to the idea.

What might stop people choosing it?

Surface concerns, barriers and objections while you still have time to address them.

Which message is strongest?

Compare concepts, descriptions and communications to see what resonates.

You don’t need to know exactly what research you need.

Tell us what you’re planning to launch, what decisions are still uncertain and when you need the evidence. We can shape the research around that.

Talk through your project

From idea to evidence in four steps.

A practical process designed to give you useful answers before your launch decisions are locked in.

Define

We identify the decisions you need to make, the audience you need to hear from and what success looks like.

Test

We put the proposition in front of the right people using surveys, interviews, groups or a mixed approach.

Learn

We analyse what is driving interest, hesitation and preference, not just whether people say yes or no.

Refine & Launch

You get clear evidence on what to keep, what to change and where the strongest opportunity lies.

Use the method that fits the question.

We are not tied to one research channel, so the approach can be built around your audience, timescale and budget.

Online surveys

Quantify demand and preference

Interviews

Explore motivations in depth

Telephone

Reach and probe specific audiences

Mixed-method

Combine scale with depth

Focus groups

Test ideas and reactions

Independent evidence, not internal guesswork.

Viewpoint helps you challenge assumptions and hear what your target audience actually thinks before the cost of changing direction becomes much higher.

Independent research

Reduce the risk of internal teams hearing only what they hope to hear.

Flexible methodology

Quantitative, qualitative or mixed-method research depending on the decision you need to make.

Professional standards

MRS Company Partner, ISO 9001 and Cyber Essentials certified.

Research with social value

Your project also supports Viewpoint’s social-enterprise mission and meaningful employment.

What our clients are saying

Project Manager, Sheffield Museums Trust

Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
Sourcing Manager, Nestle UK

It was great working with Viewpoint on the project. I felt the relationship was very positive with mutual trust. They were able to provide their expertise, whilst also responding to our specific requests. The work was of a high quality and we are now looking to use the results as we develop our local York based approach to community impact.
Customer Services Manager At Kier Group

Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
Marketing Manager at Gripple UK & Ireland

It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
Customer Care at EQUANS

I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
Sheffield Council Housing Planning & Performance Manager

We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
Business Intelligence Officer, Norwich City Council

They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
Senior Research Fellow, Sheffield Hallam University

Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
Governance Manager, All Together Money

The dashboard went down really well with the Board and was a great tool to aid discussion in the strategy meeting. It is a fabulous piece of work that adds so much to what we have done before and makes the data we have so much easier to view.
Regional Director at AECOM

Viewpoint’s team were incredibly responsive. It was clear from the outset that they genuinely cared about the work and delivering a high-quality outcome. We quickly formed a strong partnership, and they were consistently easy to work with throughout the project, always meeting the agreed timescales. Honestly, it’s hard to suggest any improvements — we just wish more of our contractors and sub-consultants were like them..

Professional standards you can trust

Before you commit to launch

Get a practical research recommendation and quote.

Tell us what you’re planning, what you’re unsure about and roughly when you need answers. We’ll recommend the most proportionate way to test it.