Digital inclusion surveys

When undertaking a research project it can be very attractive to only distribute an online survey as part of an email campaign. However recent research suggests that this approach will not always be inclusive or representative. As many as 54% of over 75s infrequently or never use the internet, and nearly 1 in 5 disabled UK adults say they were not recent internet users.

More generally, many organisations now see it as cost effective to move services exclusively online. However you need to be sure all your customers have the skills to access them. 

At Viewpoint we can help direct your activity to meet the needs of your customers by conducting Digital Inclusion Surveys by telephone. These can help ascertain what percentage of your customers are capable, and willing, to use online services. We also explore what the alternative options are that people would prefer to use to ensure they are consulted, and receive services, in a representative, accessible way.

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