International Research
One research partner.
Multiple markets.
International fieldwork can get complicated quickly. We help research teams coordinate recruitment and data collection across markets, methods and audiences without losing sight of consistency or quality.
50k
Surveys Completed Annually
94
NPS Score
20
Years in business
The challenge with international research
More markets shouldn't mean more headaches
Different countries bring different recruitment realities, languages, timelines, cultural considerations and fieldwork logistics. Managing each one separately can create inconsistency and a lot of moving parts.
Viewpoint can help bring those parts together coordinating fieldwork around a shared research brief while allowing for practical differences between markets.
WHAT WE CAN SUPPORT
International fieldwork shaped around the project
01
Multi-market recruitment
Coordinated recruitment across agreed international markets.
02
Qualitative research
Recruitment for interviews, groups and other qualitative methodologies.
03
Quantitative fieldwork
Survey recruitment and structured data collection across markets.
04
B2B & specialist audiences
Targeted approaches for professional and lower-incidence groups.
05
Mixed-method programmes
Different fieldwork methods where the market calls for them.
06
Project coordination
A clearer route for managing requirements and delivery.
Trusted By
GLOBAL BRIEF. LOCAL REALITIES.
Consistency where it matters. Flexibility where it doesn't.
KEEP CONSISTENT
Research objectives
Participant criteria
Core methodology
Quality expectations
ADAPT LOCALLY
Recruitment routes
Language & terminology
Market conventions
Fieldwork logistics
ONE POINT OF COORDINATION
Less time managing suppliers. More time focused on the research.
International projects often become a project-management exercise in their own right. A coordinated approach can reduce the number of separate conversations your team needs to manage.
YOUR RESEARCH TEAM
VIEWPOINT
MARKET A MARKET B MARKET C
THE RIGHT ROUTE FOR EACH MARKET
“Same research question. Different recruitment reality.”
An audience that is straightforward to recruit in one country may need a different approach somewhere else. The aim isn't to force every market through an identical process — it's to preserve the integrity of the study while using sensible local routes.
INTERNATIONAL FIELDWORK PRINCIPLE
HOW IT WORKS
From international brief to coordinated fieldwork
Define the programme
Markets, audiences, methodology, sample and timing.
Assess feasibility
Consider recruitment realities market by market.
Coordinate delivery
Manage fieldwork against the agreed research framework.
Keep you informed
Provide a clear view of progress across the programme.
What our clients are saying
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Project Manager, Sheffield Museums Trust
Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
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Sourcing Manager, Nestle UK
It was great working with Viewpoint on the project. I felt the relationship was very positive with mutual trust. They were able to provide their expertise, whilst also responding to our specific requests. The work was of a high quality and we are now looking to use the results as we develop our local York based approach to community impact.
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Customer Services Manager At Kier Group
Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
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Marketing Manager at Gripple UK & Ireland
It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
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Customer Care at EQUANS
I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
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Sheffield Council Housing Planning & Performance Manager
We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
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Business Intelligence Officer, Norwich City Council
They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
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Senior Research Fellow, Sheffield Hallam University
Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
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Governance Manager, All Together Money
The dashboard went down really well with the Board and was a great tool to aid discussion in the strategy meeting. It is a fabulous piece of work that adds so much to what we have done before and makes the data we have so much easier to view.
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Regional Director at AECOM
Viewpoint’s team were incredibly responsive. It was clear from the outset that they genuinely cared about the work and delivering a high-quality outcome. We quickly formed a strong partnership, and they were consistently easy to work with throughout the project, always meeting the agreed timescales. Honestly, it’s hard to suggest any improvements — we just wish more of our contractors and sub-consultants were like them..
Professional standards you can trust
RESEARCHING ACROSS MARKETS?
Tell us where you need to go.
Share the countries, audiences, methodology and timings. We'll help you think through a practical international fieldwork approach.