Customer Satisfaction Surveys & Customer Feedback Research
Understand what your customers, clients, members or service users really think - with independent telephone, online and mixed-method feedback surveys delivered by an experienced UK research team.
Viewpoint Research CIC helps organisations collect honest, reliable customer feedback and turn it into clear, actionable insight. We design, manage and deliver customer satisfaction surveys, NPS, CSAT and wider customer experience research for businesses, charities, social enterprises, public sector organisations and housing providers.
50k
Surveys Completed Annually
94
NPS Score
20
Years in business
Trusted By
Who this is for
Why Choose Viewpoint?
Hard-to-Reach Audiences
We specialise in engaging audiences that are often underrepresented in research.
High Quality Standards
We follow robust research processes to ensure reliable and accurate findings.Experienced Researchers
Our team has extensive experience collecting data across diverse communities and stakeholder groups.
Flexible Delivery
Whether you need support with a single element of fieldwork or a full-service project, we can help.What our clients are saying
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Project Manager, Sheffield Museums Trust
Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
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Sourcing Manager, Nestle UK
It was great working with Viewpoint on the project. I felt the relationship was very positive with mutual trust. They were able to provide their expertise, whilst also responding to our specific requests. The work was of a high quality and we are now looking to use the results as we develop our local York based approach to community impact.
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Customer Services Manager At Kier Group
Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
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Marketing Manager at Gripple UK & Ireland
It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
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Customer Care at EQUANS
I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
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Sheffield Council Housing Planning & Performance Manager
We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
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Business Intelligence Officer, Norwich City Council
They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
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Senior Research Fellow, Sheffield Hallam University
Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
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Governance Manager, All Together Money
The dashboard went down really well with the Board and was a great tool to aid discussion in the strategy meeting. It is a fabulous piece of work that adds so much to what we have done before and makes the data we have so much easier to view.
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Regional Director at AECOM
Viewpoint’s team were incredibly responsive. It was clear from the outset that they genuinely cared about the work and delivering a high-quality outcome. We quickly formed a strong partnership, and they were consistently easy to work with throughout the project, always meeting the agreed timescales. Honestly, it’s hard to suggest any improvements — we just wish more of our contractors and sub-consultants were like them..
As an independent research partner, we help organisations gather more honest and reliable feedback than they may receive through internal surveys alone. Our experienced researchers are trained to speak with customers professionally, sensitively and consistently, helping improve response quality and confidence in the findings.