Public Sector Research
Research that helps
every voice count.
We help public sector research teams reach the people behind the policy, service or decision — including audiences who can be missed by standard research approaches.
50k
Surveys Completed Annually
94
NPS Score
20
Years in business
RESEARCH WITH A PUBLIC PURPOSE
Hear from the people services and decisions affect
Public sector research often needs to reach beyond the easiest people to recruit. Different communities can experience services differently, engage through different channels and face different barriers to taking part.
Viewpoint supports fieldwork and participant recruitment designed around the audience — helping research teams build a broader, more useful evidence base.
WHO WE CAN HELP YOU HEAR FROM
Research that reflects more of the public
01
Residents & communities
People living in defined local areas, neighbourhoods or catchments.
02
Service users
People with relevant experience of public services or programmes.
03
Underrepresented audiences
Groups whose views may be missed through standard approaches.
04
Stakeholders & professionals
Specialist and organisational audiences connected to the research.
05
Specific demographic groups
Recruitment shaped around relevant circumstances and criteria.
06
Place-based audiences
Research focused on particular regions, towns or communities.
Trusted By
THE RIGHT ROUTE INTO THE RESEARCH
Different audiences may need different ways to take part
ONLINE
Online survey recruitment
Efficient reach for appropriate audiences and larger quantitative studies.
TELEPHONE
CATI & telephone
A human route for structured research and less digitally engaged audiences.
IN PERSON
Face-to-face fieldwork
Location and community-based interviewing where place matters.
QUALITATIVE
Participant recruitment
Carefully screened participants for interviews and groups.
INCLUSION IS PART OF THE FIELDWORK DESIGN
Don't make participation harder than it needs to be
The recruitment route can shape who gets heard. A thoughtful fieldwork plan considers not only who the research needs, but how those people can realistically be reached and supported to participate.
01 Think beyond a single channel
Online alone may not give every audience a realistic route in.
02 Recruit around real circumstances
Location, access, availability and communication preferences matter.
03 Screen carefully
Participants should genuinely reflect the study criteria.
04 Communicate clearly
People should understand what participation involves.
HOW IT WORKS
A practical route from research brief to fieldwork
Understand the purpose
What does the research need to inform, and whose perspective matters?
Define the audience
Agree criteria, geography, sample and inclusion priorities.
Design the fieldwork route
Select methods suited to the audience and research.
Recruit & deliver
Run fieldwork against agreed requirements and keep progress visible.
PUBLIC SECTOR FIELDWORK
Built around the brief, not a single methodology
LOCAL & PLACE
Resident research, local services, regeneration, transport and community studies.
POLICY & CONSULTATION
Fieldwork supporting evidence gathering, consultation and public insight.
SERVICES & EXPERIENCE
Understanding experiences, needs, satisfaction and barriers around services.
SPECIALIST STUDIES
Defined, lower-incidence, professional or lived-experience audiences.
What our clients are saying
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Project Manager, Sheffield Museums Trust
Viewpoint worked well to arrange this for us at very short notice, they were flexible and accommodating. The expertise they brought… were very helpful, and we are really pleased with the results.
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Sourcing Manager, Nestle UK
It was great working with Viewpoint on the project. I felt the relationship was very positive with mutual trust. They were able to provide their expertise, whilst also responding to our specific requests. The work was of a high quality and we are now looking to use the results as we develop our local York based approach to community impact.
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Customer Services Manager At Kier Group
Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
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Marketing Manager at Gripple UK & Ireland
It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
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Customer Care at EQUANS
I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
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Sheffield Council Housing Planning & Performance Manager
We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
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Business Intelligence Officer, Norwich City Council
They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
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Senior Research Fellow, Sheffield Hallam University
Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
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Governance Manager, All Together Money
The dashboard went down really well with the Board and was a great tool to aid discussion in the strategy meeting. It is a fabulous piece of work that adds so much to what we have done before and makes the data we have so much easier to view.
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Regional Director at AECOM
Viewpoint’s team were incredibly responsive. It was clear from the outset that they genuinely cared about the work and delivering a high-quality outcome. We quickly formed a strong partnership, and they were consistently easy to work with throughout the project, always meeting the agreed timescales. Honestly, it’s hard to suggest any improvements — we just wish more of our contractors and sub-consultants were like them..
Professional standards you can trust
PLANNING PUBLIC SECTOR RESEARCH?
Tell us whose voice you need to hear.
Share the audience, geography, methodology and timings. We'll help you think through a practical and inclusive fieldwork approach.