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Housing Providers

For over 20 years, tenant feedback has been at the heart of Viewpoint Research. It’s what the company was founded on, and it remains our core strength today. We deliver all types of tenant surveys using a full range of methodologies.

Our capability has been further strengthened through our partnership with Service Insights Ltd, an independent research consultancy specialising in customer feedback and service improvement. Since 2023, this partnership has served as Housemark’s strategic provider for tenant satisfaction surveys, including the mandatory Tenant Satisfaction Measures.

We’ve delivered large-scale programmes for organisations such as Camden Council, Places for People, and Birmingham City Council, and we bring this experience to every client we support.

We genuinely enjoy talking to tenants and understanding their experiences. If you’d like a no-obligation conversation about your project - even just to get our perspective - we’re always happy to help. Tenant insight is what we do best.

Why Research is Essential for Housing Providers

Understanding tenants' needs and the performance of housing services is critical for effective management. Our research helps you:

Identify tenant demographics and housing needs
Improve service delivery and tenant engagement
Measure the effectiveness of housing programmes
Support policy development

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Tenant Satisfaction & Engagement Research

Gather feedback from tenants to enhance service quality, communication, and overall satisfaction.

Our Research Services in Housing

We offer a range of tailored research services, including:

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Policy & Stakeholder Research

Engage with policymakers and stakeholders to inform housing policies and secure funding.

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Tenant Satisfaction Measures

Gain valuable insights into tenant experiences, helping you improve services and meet regulatory requirements.

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Tenant Profiling

Understand your tenants like never before with data-driven profiling that enables smarter decision-making, improved support, and enhanced operational efficiency.

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Transactional Surveys

Capture real-time tenant feedback after key interactions, allowing you to refine services, boost engagement, and proactively address concerns.

Why Choose Viewpoint Research?

sector expertise

18 years experience working with housing associations and local authorities.

Actionable Insights

Practical, data-driven recommendations to inform decision-making.

Social Enterprise Perspective

As a social enterprise, we are committed to ethical, community-focused research.

Ethical & Transparent

Adhering to the highest standards of integrity and research ethics.

Tailored Approach

Custom research solutions designed to meet your organization’s specific needs.

social value

Create additional social value by partnering with us.

Trusted By

What are our existing clients saying?

“It is a fabulous piece of work that adds so much to what we have done before. It went down really well with the Board.”

Abbie Shelton, Governance Manager, ABCUL
“We are always impressed by Viewpoint’s professionalism, efficiency, and clear communication. They consistently exceed expectations. A pleasure to work with.”

Dan Gregory - Associate Director, Social Enterprise UK