Expert Charity Market Research to Drive Impact

At Viewpoint Research, we specialise in Charity Market Research to help nonprofits, social enterprises, and charitable organisations make data-driven decisions. As a social enterprise ourselves, we have a deep understanding of the charity and third sector's unique challenges and requirements. Our expert team delivers actionable insights, ensuring that your charity understands its audience, measures its impact, and maximises fundraising and outreach efforts.

Why Charity Market Research Matters

Understanding your target audience and the effectiveness of your initiatives is crucial for charities. Our research helps you:

  • Identify donor motivations and behaviors

  • Measure the impact of your programs

  • Improve engagement with supporters and stakeholders

  • Develop evidence-based strategies for growth

Donor & Supporter Research

Gain insights into donor demographics, preferences, and engagement trends to refine your fundraising strategies.

Our Charity Market Research Services

We offer a range of tailored research services, including:

Impact Evaluation & Reporting

Gain insights into donor demographics, preferences, and engagement trends to refine your fundraising strategies.

Public Perception & Awareness Studies

Understand how your charity is perceived and enhance your brand positioning and messaging.

Benchmarking & Competitive Analysis

Compare your charity’s performance with industry standards to identify opportunities for growth and innovation.

Policy & Stakeholder Research

Engage with policymakers and stakeholders to shape effective policies and secure funding.

Why Choose Viewpoint Research?

Industry Expertise

Years of experience working with charities and social enterprises.

Actionable Insights

Clear, data-driven recommendations to enhance decision-making.

Social Enterprise Perspective

As a social enterprise, we understand the third sector’s unique challenges and opportunities.

Ethical & Transparent

Committed to ethical research practices and data integrity.

Tailored Approach

Custom research solutions to meet your organization’s unique needs.

 What are our existing clients saying?

  • “The Reports are always on time. If I ask for anything in particular they are really helpful. They are quick at coming back and really responsive”

    Tracy, Customer care coordinator at EQUANS

  • “They have always delivered, and they are VERY GOOD at what they do.”

    Barry, Project Officer for Sheffield Council Housing

  • “Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile.”

    Aimée, Senior Research Fellow, Sheffield Hallam University

  • “They have never failed to deliver on time and have consistently met the targets that were set.”

    Nicola, Newark and Sherwood Homes

Get Started with Charity Market Research Today

Ready to unlock valuable insights for your charity? Contact Viewpoint Research to discuss your needs and discover how our research can support your mission.