Expert charity and Third sector research to Drive Impact
At Viewpoint Research, we specialise in Charity Market Research to help non-profits, social enterprises, and charitable organisations make data-driven decisions. As a social enterprise ourselves, we have a deep understanding of the charity and third sector's unique challenges and requirements. Our expert team delivers actionable insights, ensuring that your organisation understands its audience, measures its impact, and maximises fundraising and outreach efforts.
Why Charity Market Research Matters
Understanding your target audience and the effectiveness of your initiatives is crucial for organisation in this sector. Our research helps you:
Identify donor motivations and behaviours
Measure the impact of your Programme
Improve engagement with supporters and stakeholders
Develop evidence-based strategies for growth
Donor & Supporter Research
Gain insights into donor demographics, preferences, and engagement trends to refine your fundraising strategies.
Our Charity Market Research Services
We offer a range of tailored research services, including:
Impact Evaluation & Reporting
Assess the impact of your work through feedback surveys and conversations with beneficiaries.
Public Perception & Awareness Studies
Understand how your organisation is perceived and enhance your brand positioning and messaging.
Competitive Analysis
Compare your charity’s performance with industry standards to identify opportunities for growth and innovation.
Stakeholder Research
Engage with stakeholders to shape effective strategies and drive informed decision-making.
Why Choose Viewpoint Research?
sector expertise
18 years of experience working with charities and social enterprises.
Actionable Insights
Clear, data-driven recommendations to enhance decision-making.
Social Enterprise Perspective
As a social enterprise, we understand the third sector’s unique challenges and opportunities.
Ethical & Transparent
Committed to ethical research practices and data integrity.
Tailored Approach
Custom research solutions to meet your organization’s unique needs.
social value
Create additional social value by partnering with us.
Trusted By
What are our existing clients saying?
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“It is a fabulous piece of work that adds so much to what we have done before. It went down really well with the Board.”
Abbie Shelton, Governance Manager, ABCUL
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“We are always impressed by Viewpoint’s professionalism, efficiency, and clear communication. They consistently exceed expectations. A pleasure to work with.”
Dan Gregory - Associate Director, Social Enterprise UK
Get Started with Charity Market Research Today
Ready to unlock valuable insights for your charity? Contact Viewpoint Research to discuss your needs and discover how our research can support your mission.