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Expert charity and Third sector research to Drive Impact

At Viewpoint Research, we specialise in Charity Market Research to help non-profits, social enterprises, and charitable organisations make data-driven decisions. As a social enterprise ourselves, we have a deep understanding of the charity and third sector's unique challenges and requirements. Our expert team delivers actionable insights, ensuring that your organisation understands its audience, measures its impact, and maximises fundraising and outreach efforts.

Why Charity Market Research Matters

Understanding your target audience and the effectiveness of your initiatives is crucial for organisation in this sector. Our research helps you:

  • Identify donor motivations and behaviours

  • Measure the impact of your Programme

  • Improve engagement with supporters and stakeholders

  • Develop evidence-based strategies for growth

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Donor & Supporter Research

Gain insights into donor demographics, preferences, and engagement trends to refine your fundraising strategies.

Our Charity Market Research Services

We offer a range of tailored research services, including:

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Impact Evaluation & Reporting

Assess the impact of your work through feedback surveys and conversations with beneficiaries.

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Public Perception & Awareness Studies

Understand how your organisation is perceived and enhance your brand positioning and messaging.

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Competitive Analysis

Compare your charity’s performance with industry standards to identify opportunities for growth and innovation.

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Stakeholder Research

Engage with stakeholders to shape effective strategies and drive informed decision-making.

Why Choose Viewpoint Research?

sector expertise

18 years of experience working with charities and social enterprises.

Actionable Insights

Clear, data-driven recommendations to enhance decision-making.

Social Enterprise Perspective

As a social enterprise, we understand the third sector’s unique challenges and opportunities.

Ethical & Transparent

Committed to ethical research practices and data integrity.

Tailored Approach

Custom research solutions to meet your organization’s unique needs.

social value

Create additional social value by partnering with us.

Trusted By

  • SEUK Logo
  • RNIB Logo
  • Key Fund Logo
  • Department for Work and Pensions Logo
  • RSPCA Logo
  • Unlimited Potential Logo
  • Logo for ABC Ul, featuring the letters 'ABC' with a blue circle around the letter 'C' and the word 'Ul' next to it.
  • Sonnet Logo
  • Norwich City Council Logo

 What are our existing clients saying?

  • Graphic with the word 'ABOUT' where 'C' is inside a blue circle, and the remaining letters are black and blue.

    “It is a fabulous piece of work that adds so much to what we have done before. It went down really well with the Board.”

    Abbie Shelton, Governance Manager, ABCUL

  • An icon of a person with a magnifying glass, suggesting search or zoom functionality.

    “We are always impressed by Viewpoint’s professionalism, efficiency, and clear communication. They consistently exceed expectations. A pleasure to work with.”

    Dan Gregory - Associate Director, Social Enterprise UK

Get Started with Charity Market Research Today

Ready to unlock valuable insights for your charity? Contact Viewpoint Research to discuss your needs and discover how our research can support your mission.

Contact Us