Choosing a Social Value Research Partner: A Guide for Procurement Teams

Written By Connor Plant

Social value has become a core part of procurement decisions across the UK. For many organisations, it is no longer optional — it is a scored, audited and accountable requirement.

When commissioning customer research, choosing a social value research partner offers an opportunity to deliver insight while also creating wider social impact. However, not all social value claims are equal.

Here’s what procurement teams should look for when selecting a research partner.

1. Evidence, not promises

A credible social value research partner should provide clear, measurable evidence of impact.

Look for:

  • Documented employment outcomes

  • Transparent reporting frameworks

  • Alignment with recognised social value models

Vague commitments or marketing-led claims should be treated with caution.

2. No compromise on data quality

Social value should enhance research quality — not dilute it.

Ask:

  • Who delivers the research?

  • How are researchers trained and supported?

  • What quality assurance processes are in place?

A diverse, well-supported workforce often improves engagement and response rates, particularly with hard-to-reach audiences.

3. Audit-ready reporting

Procurement decisions must stand up to scrutiny.

A strong partner should offer:

  • Clear audit trails

  • Methodology transparency

  • Robust data governance

This is particularly important in regulated sectors where feedback informs compliance, service standards and public accountability.

4. Alignment with ESG and organisational priorities

Social value should not sit in isolation. The best partners align insight delivery with:

  • ESG commitments

  • Equality, diversity and inclusion goals

  • Environmental responsibility

This creates a coherent narrative for internal and external stakeholders.

5. Long-term value, not short-term optics

Social value is most meaningful when embedded into delivery, not added on at the end.

Partners who create sustainable employment, invest in people and build long-term capability deliver impact that extends far beyond a single contract.

Conclusion

Choosing a social value research partner is not just a procurement decision — it is a strategic one.

When done well, it delivers better data, stronger outcomes and genuine social impact, without increasing risk.


Connor Plant https://www.connorplant.com
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