Customer Profiling

Empowering Membership Organisations and Trade Associations with Data-Driven Insights

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Understanding Your Customers

The success of membership organisations and trade associations depends on deeply understanding their customers—members, clients, and stakeholders. Customer profiling is key to delivering tailored services, enhancing engagement, and ensuring long-term sustainability.

At Viewpoint Research, we specialise in providing actionable customer profiling solutions, enabling organisations to optimise operations, improve member satisfaction, and drive strategic growth.

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Why Customer Profiling Matters

  • A woman with blonde hair and glasses sitting at a desk with a laptop, coffee mug, and notebooks, looking thoughtful.

    Informed Decision-Making

    Accurate customer data enables better resource allocation and strategic planning.

  • Multiple people placing their hands together in a circle, showing unity, with some wearing colorful sweaters and rings.

    Enhanced Member Support

    Identify members who need additional support to improve retention and satisfaction.

  • Laptop displaying financial dashboard with charts and graphs showing revenue and sales data.

    Advanced Analytics

    Reliable data improves predictive models to anticipate trends and member needs.

  • Close-up of metal gears and chains in a mechanical machine, black and white photo.

    Operational Efficiency

    Understand member behaviours to streamline processes and optimise engagement.

  • Wooden Scrabble tiles spelling out the words 'ONE', 'TO', and 'ONE' on a white background.

    Personalised Services

    Tailor offerings to meet specific customer preferences and requirements.

  • Close-up of a dart hitting the bullseye on a colorful dartboard with a yellow center and a red outer ring.

    Targeted Engagement

    Ensure communications and campaigns resonate with the right audiences.

  • People raising their hands in a crowd, some wearing sunglasses and masks, with a focus on a hand with a watch.

    Member Awareness

    Gain deeper insights into member needs, including during critical situations.

  • Stack of three large hardcover books with a small notebook on top, open notebook and pen on the side on a dark table.

    Regulatory Compliance

    Ensure adherence to data protection and anti-discrimination regulations.

How Viewpoint Can Help

We help you build comprehensive customer profiles, either as a one-off project or an ongoing service, by enhancing your existing data with accurate, actionable insights.

We collect data using accessible, member-friendly methods, including telephone, postal, and online surveys, designed to maximise participation and data quality.

Telephone Surveys

Engage members in real-time to clarify responses and ensure high-quality data collection.

Postal Surveys

Reach members without digital access or those who prefer traditional communication methods.

Online Surveys

Offer convenience and scalability, enabling rapid data collection and efficient processing.

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