Membership Organisations

Viewpoint Research — Understanding and engaging your members

At Viewpoint Research, we help membership organisations gain a deeper understanding of their members so you can strengthen engagement, improve services, and grow long-term value.

From professional bodies and trade associations to networks and federated organisations, our research provides the insight you need to represent your members effectively and make informed strategic decisions.

Why Research Matters for Membership Organisations

Your members are at the heart of everything you do — but their needs, expectations and priorities evolve over time.

Our research helps you:

Understand member needs, motivations and challenges
Improve member engagement, retention and satisfaction
Shape services, benefits and communications
Support strategic planning and organisational change
Evidence impact to trustees, boards and funders

A diverse group of six people standing in front of a colorful mural, with a black guide dog on a leash in front of them.

A woman with red hair sitting on a couch with two young children, looking at a tablet together in a cozy living room.

Member Insight & Satisfaction Surveys

Understand what matters most to your members and how well you’re meeting their expectations.

Our Research Services for Membership Organisations

We deliver tailored research designed to support member-led decision-making and organisational growth.

Close-up of printed financial newspaper with stock chart and numerical data.

Engagement & Retention Research

Identify drivers of engagement and reasons for lapse, helping you improve retention strategies.

Young woman with long braided hair sitting at a desk using a silver Apple MacBook laptop near a window.

Member Segmentation & Profiling

Group members by needs, behaviours or characteristics to deliver more relevant services and communications.

Group of young adults talking and socializing at a casual indoor event, with large windows and exposed brick walls in the background.

Consultation & Co-Design

Involve members in shaping policy positions, services or organisational direction.

A man working on a machine, holding a tool with a wooden handle, with focus on the tool and blurred background.

Impact & Outcomes Evaluation

Demonstrate the value you deliver to members through evidence-based evaluation.

Why Choose Viewpoint Research?

sector expertise

18 years experience working with housing associations and local authorities.

Actionable Insights

Practical, data-driven recommendations to inform decision-making.

Social Enterprise Perspective

As a social enterprise, we are committed to ethical, community-focused research.

Ethical & Transparent

Adhering to the highest standards of integrity and research ethics.

Tailored Approach

Custom research solutions designed to meet your organization’s specific needs.

social value

Create additional social value by partnering with us.

Trusted By

What are our existing clients saying?

“It is a fabulous piece of work that adds so much to what we have done before. It went down really well with the Board.”

Abbie Shelton, Governance Manager, ABCUL
“We are always impressed by Viewpoint’s professionalism, efficiency, and clear communication. They consistently exceed expectations. A pleasure to work with.”

Dan Gregory - Associate Director, Social Enterprise UK