Tenant Profiling
Helping Housing Associations Make Data-Driven Decisions
The Consumer Standards for landlords emphasise the importance of understanding who is living in a property and ensuring their needs are met. Tenant profiling plays a crucial role in achieving these objectives while also enhancing service delivery, minimising risks, and creating more sustainable, tenant-focused communities.
At Viewpoint, we specialise in providing actionable insights through tenant profiling, helping housing associations optimise their operations and better serve their communities.
Why Does Tenant Profiling Matter?
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Better Decision-Making
Accurate tenant data allows housing associations to allocate resources more effectively.
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Improved Support for Tenants
Identifying tenants who may need additional support ensures that assistance is provided before issues escalate.
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Optimised AI & Predictive Analytics
Reliable data enhances the accuracy of predictive models, helping organisations anticipate needs and trends.
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Operational Efficiency
By understanding tenant behaviors, housing associations can improve rent collection, reduce arrears, and plan maintenance more effectively.
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Tailored services
Enhance service offerings by tailoring them to tenant requirements.
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Accurate Matchmaking
Help ensure that tenants are placed in housing that fits their needs.
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Tenant Awareness
Give greater awareness of tenant needs and vulnerabilities, including in emergency situations
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Legal Compliance
Ensure compliance with fair housing regulations to prevent discrimination.
How Viewpoint CIC Can Help
We can help you build on your existing tenant profile data with the collection of comprehensive and accurate tenant profiles, as a one-off exercise or on an ongoing basis.
We collect data from your tenants using a mix of telephone, postal, and online surveys. All methods are accessible, friendly and designed to enhance the tenant experience.
Telephone surveys allow for real-time engagement, helping to clarify responses and improve data accuracy.
Postal surveys provide an alternative for tenants who may not have digital access or prefer traditional communication methods.
Online surveys offer convenience and efficiency, enabling landlords to reach a broad audience quickly and process data more effectively.

Get in touch
No job too small (or too big!), drop us a line or give Alistair a call.