UK Market research and research fieldwork experts
We're Viewpoint. We Collect Feedback From Your Customers So You Can Improve Your Services.
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Fieldwork
Gathering primary data directly through surveys and interviews to provide accurate, meaningful insights.
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Customer & tenant Profiling
Understand who your customers are and what they need, so you can deliver targeted services, boost engagement, and drive growth with confidence.
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Survey Planning
Ensure a clear strategy by defining objectives, target audiences and methodologies to collect the most useful and reliable insights.
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Results & Analysis
Interpret collected data to uncover patterns, measure performance, and provide evidence-based recommendations for improvement.
Trusted By
Giving your customers a voice
We’re Viewpoint and we specialise in delivering comprehensive survey solutions across various industries. From detailed planning and strategic implementation to insightful data analysis, we provide end-to-end services to empower organisations with actionable insights.
We are the only social enterprise in our sector which means we have exemplary working practices and that your customers benefit from speaking to a team that are as diverse as your customers are.
What’re our clients saying?
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Marketing Manager at Gripple UK & Ireland
It was a really engaging and efficient process that allowed us to receive high quality feedback. We will definitely be working with them again on future projects!
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Customer Care at EQUANS
I have worked with Viewpoint for several years and have found the service they provide to be exceptional. Since using Viewpoint, the results we now receive are more open and honest and provide invaluable data to our company.
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Customer Services Manager At Kier Group
Viewpoint have made a significant contribution to the success of our business helping us to develop our services and improve performance over many years. A professional and reliable organisation who are flexible and responsive to our needs.
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Project Officer for Sheffield Council Housing
They have always delivered, and they are VERY GOOD at what they do.
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Policy & Performance Officer, Newark and Sherwood Homes Ltd
They won massively on cost compared to other orgs and were significantly cheaper than the others.
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Sheffield Council Housing Planning & Performance Manager
We set Viewpoint a challenging target of 70% completion rate for all completed properties, and every month they achieved or exceeded it.
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Business Intelligence Officer, Norwich City Council
They were competitively priced but what swung it in their favour was the excellent customer service. They were beyond helpful and have accommodated every chop and change we’ve asked for since.
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Senior Research Fellow, Sheffield Hallam University
Viewpoint’s tenacity and conscientiousness exceeded expectations and they were always prepared to go the extra mile to achieve the number of completed surveys we needed. We would use them again in a shot.
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Sheffield City Council
We have worked with Viewpoint to focus on issues that really matter to our customers and they have always met our challenging completion rates.
We’re Survey Experts
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Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend your product or service to others. Based on a simple 0-10 scale, it categorizes respondents into Promoters, Passives, and Detractors. NPS is crucial because it provides a clear and actionable indicator of customer satisfaction and growth potential, helping businesses identify strengths and areas for improvement.
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Customer Effort Score (CES) is a metric that gauges how easy it is for customers to interact with your business, particularly in resolving issues or completing transactions. By asking customers to rate their experience on a simple scale, CES helps identify friction points in the customer journey. Lower effort scores are linked to higher customer satisfaction and loyalty, making CES an essential tool for improving customer experience.
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Customer Satisfaction (CSAT) is a key metric that measures how satisfied customers are with a company's products or services. Typically gauged through surveys asking customers to rate their satisfaction on a scale from 1 to 5, CSAT provides direct feedback on specific interactions or overall experience. High CSAT scores indicate positive customer experiences, helping businesses identify strengths and areas needing improvement to enhance customer loyalty.
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Tenant Satisfaction Measures (TSM) assess how satisfied tenants are with various aspects of their housing and landlord services. Through surveys covering areas such as property condition, maintenance response, and customer service, TSM provides valuable insights into tenant experiences and expectations. High TSM scores indicate positive tenant relations and effective property management, helping landlords identify areas for improvement and enhance tenant retention.
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Tenant Surveys are tools used to gather feedback from tenants about their living experiences and satisfaction with property management services. These surveys typically cover aspects like property maintenance, communication, amenities, and overall satisfaction. The insights gained from tenant surveys help landlords and property managers identify strengths and areas for improvement, ultimately enhancing tenant retention and building a positive community.
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Understand the needs, opinions, and priorities of your members with targeted surveys designed to inform strategy, strengthen engagement, and demonstrate impact.
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Understand what matters most to your workforce. Our tailored employee surveys help you measure staff satisfaction, engagement, and wellbeing—giving you clear insights to shape a more motivated, productive, and resilient organisation. Whether you're looking to improve retention, strengthen workplace culture, or support employee development, we provide actionable data to guide your next steps.