Strengthening Sheffield Connections – Viewpoint Helps Gripple Gain Deeper Customer Insights
As two companies rooted in Sheffield, Gripple and Viewpoint Research share more than just a commitment to innovation—we share the same values of quality and customer focus that define this vibrant city. Gripple, a global leader in wire joining and tensioning systems, needed a better way to understand customer sentiment and expectations. After finding limited engagement with online surveys, they turned to Viewpoint for a more direct and personal approach.
Our Approach
To deliver actionable insights, we conducted telephone surveys with 100 of Gripple’s customers, ensuring a balanced representation of their diverse customer base. This method helped Gripple better understand their performance in areas such as:
Customer satisfaction and priorities across 14 key areas.
The importance of these areas to customers’ businesses.
Benchmarking Gripple’s Net Promoter Score (NPS) within their industry.
By combining both quantitative and qualitative questions, we captured not only hard data but also the reasons behind customer feedback. This deeper understanding provided Gripple with rich, detailed insights they could trust.
Key Outcomes
The research allowed Gripple to take immediate action based on clear customer insights. Some key outcomes included:
A clearer understanding of customer priorities around sustainability and the net-zero agenda.
Identification of key strengths and areas for improvement in product quality and customer service.
Enhanced customer insight to inform future product development and innovation strategies.
Gripple’s Marketing Manager, Alex Smith, praised the effectiveness of the process: “It was a really engaging and efficient process that allowed us to receive high-quality feedback from our customers. Viewpoint were a pleasure to work with, and we will definitely be working with them again on future projects.”
Sheffield at the Heart of Innovation
Both Viewpoint and Gripple are proud to call Sheffield home—a city known for its history of industrial innovation and forward-thinking companies. Our shared roots in Sheffield have strengthened our collaboration, helping us bring world-class service and insights to local and global markets alike. Together, we’re pushing the boundaries of customer engagement and business development, all from the heart of South Yorkshire.
For more information on how Viewpoint can help your business gain actionable customer insights, visit www.viewpoint-research.co.uk.
